Who are we? What is HOTO?
Since the beginning of time, humans have separated themselves from animals by using tools. We never know when there will be a need to fix, build, or create something at a moment’s notice. Most of us probably have an old toolkit, tucked away somewhere gathering dust. That’s what we think of when someone mentions home tools, right? Cold, lifeless, and unimpressive combinations of steel and plastic. All we care about is getting the job done. But what if home tools, like everything else in our lives, were both well-designed and aesthetically pleasing?
Introducing HOTO, short for Home Tools, a household tool brand founded by a group of visionary designers committed to innovating tools with a focus on the modern lifestyle. Vowing to redefine home tools, we are on set on bringing sleek design to your run-of-the-mill gadgets without sacrificing functionality. HOTO aims to revolutionize the way home tools are perceived and provide a new hands-on experience for home users. With this mission in mind, HOTO inspires people to look at life with a curious eye — transforming ordinary day-to-day activities into something new and exciting they can look forward to. HOTO’s products will find a way to get it done — with ease and fun.
In 2016, Founder Liu Lidan, a graduate of Industrial Design from the University of Essen, Germany, founded HOTO with the motto that “good design is for everyone.” Steeped in experience from Bosch, TTI, SATA, and other industry leaders, HOTO’s top-notch R&D team has obtained 31 product patents so far. Not to mention, the company’s design team pools talents from renowned institutions such as Tongji University, Jiangnan University, Delft University of Technology, Umea Institute of Design, and Central Saint Martins, University of the Arts London. HOTO’s award-winning team has achieved over 16 international design awards including Germany IF Design Award, Red Dot Design Award, and Japan Good Design Award, putting HOTO among the iF 2015–2019 Asia Top 100 and China Top 25 award-winning companies.
HOTO believes simplicity is the new sophistication, and less is more. HOTO’s design team aims to rid home tools of their superfluous complexity while keeping them intuitive, safe, and fool-proof. With our line of aesthetic products, a world of new possibilities is opened: starting from slowly driving in screws to gradually shaping one’s ideal life. What used to be boring tasks are now your outlet for creativity. What used to be mundane household work is now your fountain of inspiration. HOTO strives to make your dreams happen.
Interested in finding out more about our amazing products? Now is your opportunity to be a part of the vision! Introducing HOTO brand ambassador program. We are looking all over the globe to find home design and DIY creatives as our brand ambassadors to build their creations with our tools. Our collaborations should drive brand awareness and #MakeCreativityFlow. If you subscribe to HOTO’s philosophy and can help spread the awareness of HOTO products through social media (Youtube, Instagram, TikTok, etc.), we invite you to join us and to help make a difference. We plan to offer ambassadors free products, discounts, and giveaways prizes in exchange for their authentic reviews and posts on social media. Do you feel that you’re a good fit or know someone who would be? Send us a message or email us at hoto.official@gmail.com for more information. Thank you!
HOTO
